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July 27, 2009

Top 10 Ways to be Proactive and Creatively Sell in our Current Market

- (1:54 am)

1. Forget about the business outlook. Be on the outlook for business.

2. Come up with a list of 10 reasons why NOW is the time for buyers to buy and sellers to sell.

3. Write or call your local newspaper and ask them to STOP printing negative market information. They are hurting you, the home sellers, the economy and ultimately themselves.

4. Control your thinking by writing and reading positive affirmations:
I am proud of the fact that I have created a pipeline of buyers ready to buy.
My leadership and research allows my sellers to be realistic on their price.
My creative advertising is a buyer magnet.
I am successful in ANY market.

5.  Short Sales.
· What is a short sale? When a Lender agrees to accept less than the amount owed on the sellers mortgage because there is not enough money generated by the sales to pay off the mortgage in full.
· Ask your Signature Title Representative for the date of our next “Short Sales” Webinar given by Sue Dutcher.

6.  Find a source to European buyers. According to a German Real Estate company entering into Florida, their goal is to provide luxury properties for Europeans flush with Euros and Pounds.

7. Develop a “buyer procedure” that only shows buyers properties they are willing to BUY. Stop the “Kid in the candy store” tour guides.

· Ask your Signature Title Representative when the next Kim Dickey “Building Buyer Commitments” training seminar will be given in your area.

8. Lower home prices should encourage you to create a First Time Home Buyer focus. There seems to be more affordable housing now than in the past five years.

9. Ask every person for referrals. SCRIPT: “My goal is to work 100% by referral. You see right now I spend a lot of my time looking for new business when what I’d rather be doing is working for my clients. My commitment is to ensure my clients get the best price, with the most protection and the least amount of stress. So what I am going to ask you is this: Would you be comfortable giving me referrals as you hear about people looking to buy or sell?

10. Build a Success Network. Now more than ever is the time to join with others in the industry.

Meet once a week to brainstorm, share, motivate, vent, laugh, scream or do the Tarzan yell!
We are in this together.
· Need more motivation? Call your Signature Title Representative


3 Comments

  1. I love this article! Pro-active, positive, forward thinking! Falls in line with the way I have been doing business for years! Love the section on affirmations. So glad I checked out your blogs this morning!

    Comment by Katheryn Comstock — August 31, 2009 @ 10:47 am

  2. When is your next Short Sale seminar? I think I could really use the extra education on this topic.

    Comment by Katheryn Comstock — September 15, 2009 @ 3:58 pm

  3. Katheryn, I would check out http://www.nhar.org. There is a “What agents need to know about Short Sales, Foreclosures and REO Sales” Seminar at this weekend’s convention.

    Comment by admin — September 16, 2009 @ 10:45 am

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